Pure perfection - ARIX

We were tasked with creating a TV campaign for a brand that for four decades has been present both on the market and in our homes. Arix binds to the warmth of home, family and tradition.

As true values are passed down from generation to generation, so does the “pure perfection”. Arix was talked about through digital and classic channels of communication, consequently the name of our campaign – “Pure perfection” – gained the attention of TV viewers and therefore customers.