„Ne kucaj, da se ne bi zakucao“

The “Ne kucaj da se ne bi zakucao” campaign is a joint project of the Ministry of Transport and Communications of the Republika Srpska, the Republika Srpska Traffic Safety Agency, the Auto Moto Association of Republika Srpska and m:tel.

It is a campaign aimed at raising awareness of responsible driving behavior, implying that life is too precious to use phones while behind the wheel. This campaign, which became traditional by virtue of its importance and effectiveness, involved all kinds of contemporary and traditional communications: TV commercial, radio jingles, print and online posts.