Taste ambassadors

The famous “Kaltenberg Hefe-Weissbier” wheat beer has arrived on the BiH market, and in cooperation with Banja Luka Brewery we organized its promotion. We did it in a way that accentuated the key features of this beer – quality, tradition and unique taste.

The presentation was designed like a time machine through history and the promotion was made interactive by giving the “Ambassadors of Taste” award to all those who showed the most refined taste to recognize ingredients of “Kaltenberg Hefe-Weissbier”. Since this beer plays a big role in the family history of the Bavarian royal family, the promotion was attended by the owner of the Kaltenberg Brewery – Prince of Bavaria Luitpold.