The Young Lions competition, organized in partnership with the Branding Conference, was held for the third time in 2019 in Bosnia and Herzegovina, with young creatives showcasing their skills and talents during an event at the Sarajevo History Museum.
Teams of two members – agency or independent professionals up to the age of 30 – competed in Design, PR and Digital categories. Within 24 hours they were tasked to offer an original idea of a socially responsible campaign for UNICEF, a leading global organization dedicated to protecting children’s rights. Why UNICEF – because this year marks the 30th anniversary of the Convention on the Rights of the Child, the most widely ratified document about human rights.